It all started
at a street vendor’s stand. There was a huge, green plant that I’d never seen before—Jackfruit!
It was delicious and satisfying with a texture that was just like meat. Not to mention it was also high in fiber and low in calories.
Local farmers brought this easy-to-grow and drought-resistant plant to the market to support their livelihood and villages.
With it, I saw an opportunity for this downright tasty plant to make a difference in our health and the whole planet at large… if only it could get to the world.
I have never been afraid of a challenge, but this was a whole new level. I was a pre-med student with no knowledge or connections in the food industry.
I followed my heart and took the leap, knowing I’d have to “just figure it out” along the way.
Nearly 10 years
LATER I STARTED
Based in Boulder, Colorado, we create craveable and satisfying foods with jackfruit as our first ingredient. It’s real food, from a real plant, grown on a tree by over 1,000 real farmers who benefit from its sale.